Retailers' Environmental Action Programme Annual Report 2012

LogoRetailForum for web site_0.png

In March 2009 European retailers decided to contribute proactively to the Commission’s Sustainable Consumption and Production Action Plan and launched the Retailers’ Environmental Action Programme (REAP). REAP is a voluntary initiative aimed at helping reduce the environmental footprint of the retail sector and its supply chain, working towards the promotion of more sustainable products and providing better information to consumers.The ambition of REAP is to serve as a common platform for exchange and dialogue between relevant stakeholders, whether being suppliers, consumer bodies, environmental organisations, or policy-makers. These goals are achieved via two specific tools: the Retail Forum for Sustainability and the Matrix of environmental Action Points (MAP).