Media Room
Thursday 30 September 2010 | New study shows that ‘Own Brands’ stimulate a more competitive, innovative marketplace
A study by Oxera Consulting, prepared for the European Retail Round Table (ERRT) shows that growing competition brought about by own brands in the grocery retail sector not only offers lower prices to consumers but also amplifies choice and promotes innovation. To download the report visit www.errt.org/ownbrands.
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